Dexor turns your field force into measurable market growth — connecting every customer visit to real sell-out, every target to its attainment, and every territory to its market share.
Built for field sales teams across FMCG, consumer durables, building materials, agri-inputs & pharma — any business that sells through a distribution channel.
The field force is the single largest line in most commercial budgets. Yet the questions that decide growth go unanswered: Did the visit turn into a sale? Is every customer on the plan actually being seen? Are we winning or losing share, territory by territory?
Field systems track activity — not what distributors actually sell out to the market. You optimise visits without seeing the demand they create.
Plans are made, but were the customers actually visited? Missed and partial coverage quietly erodes the return on every territory.
Goals live only at the territory level. There's no clean way to set a national target, cascade it down, and watch attainment roll back up.
Without a view of your share and your white space, you can't tell a strong territory from an under-penetrated one.
See what the market actually buys. Every distributor sale is mapped to the right territory and rep, so you turn sell-out into your sharpest growth signal — not a number you find out about months late.
Make sure every customer on the plan is actually seen. Coverage and call-frequency adherence are tracked to the percentage — so leakage is caught while it still matters.
Set goals top-down — national, province, area, territory — and watch attainment roll back up. Every manager knows exactly where they stand against their number.
See your share of each territory and where you're under-penetrated — your white space — so you can put effort where the growth actually is.
From territory manager to business-unit head, every level sees their team's results — each person individually and the team as a whole.
Visits are confirmed with location and a photo at the point of call. Real visits, real data — decisions you can stand behind.
Dexor's AI reads your coverage, sell-out and targets and turns them into decisions — written for every manager, in plain language. Ask it anything. Act before the month closes.
Secondary sales 5,800 vs 10,000 — needs attention now.
Tracking below plan with the month underway.
A strong performer to learn from.
Prioritise the at-risk ones above.
Every insight is grounded in your real numbers — and traces back to the data behind it.
Coverage, targets, sell-out and market share — for the whole company or a single territory — in one live view.
Illustrative view. Your dashboard reflects your own territories, targets and sell-out.
Plan the month, log every visit, check in on site — even offline.
See the team's coverage and sales, set and cascade targets.
National sell-out, attainment and share — drillable to a rep.
The whole picture: growth, coverage and market position by territory.
Brand performance across the field, alongside the sales line.
Clean data, tracked targets, and the market-share view leadership wants.
Dexor is a field and commercial growth platform for companies that sell through a distribution channel. It unifies what the field force does — customer visits, tour plans, coverage — with what the market actually buys (distributor secondary sales, or sell-out), and adds analytics so every level of the sales hierarchy can see its own and its team's results.
It connects every customer visit to real sell-out, tracks coverage and call-frequency adherence, lets managers set top-down targets that cascade and roll up as attainment, and shows market share and under-penetrated white space by territory.
Any company that runs a field sales force and sells through a distribution channel — FMCG, consumer durables, building materials, agri-inputs, pharma and more. It serves field reps and territory managers, area and regional managers, national sales heads, business-unit heads, product managers, and commercial or business-intelligence teams.
A standard CRM tracks field activity. Dexor also sees secondary sales — what distributors actually sell out to the market — and ties it back to each territory and rep, so you can connect activity to demand, measure coverage, track targets at every level, and see your market share.
Yes — AI is core to Dexor. It turns your coverage, sell-out and targets into plain-language insights and recommendations, answers questions about your data in natural language, forecasts attainment, and flags anomalies and at-risk targets before the month closes. Every insight is grounded in your real numbers.
Yes. Field reps can plan their month, log visits and check in on site offline, and the data syncs when they are back online.
Yes. Managers can set top-down goals at the national, provincial, area or territory level. Attainment rolls back up the hierarchy, so every manager sees exactly where they stand against their number.
Channel-sales pricing: your high-volume field reps are priced for scale, while managers get the analytics, sell-out intelligence and AI. Per user / month, excluding taxes.
Field execution baseline. AI available as a $50/account add-on.
Everything in Field, plus sell-out intelligence + AI included.
Forecasting, custom models, SSO, data residency, white-label.
A quick approximation — final pricing is confirmed in your quote.
How onboarding works: you get access once we’ve set up your account. We begin setup after we have all your requirements and successful payment — account setup can take up to 20 calendar days.
Tell us about your field force and we'll show you how Dexor turns it into measurable growth.
